Monday, May 27, 2013

What are you going to buy today?

Don't you just love the internet?

I've tied myself to this medium for a couple of reasons after losing my day job, most specifically because of the opportunities I have been able to find here.  From job interviews to how to dress for job interviews to where to buy what you need to buy to wear on job interviews - well, that could go on forever if I allowed it.

The biggest challenge is to separate hyperbole from fact.  For instance, one of my early "interviews" was for a company which wooed me into coming in, telling me that my qualifications were ideally suited for an opportunity which would only be open for a short time and that I needed to come in at my earliest convenience at a scheduled time for further consideration.  I rushed over (actually it was a few days later), arriving early enough to score a Geocache and to watch as several other people who were ideally suited for an opportunity which would only be open for a short time.  It wound up being a mass indoctrination where about 15 of us sat in a room and were given a ninety minute presentation about some insurance company I have never heard of attempting to entice me into giving up six and a half days a week cold call selling life insurance.

I obtained several 'gems' from that meeting - For one was the image of a young woman at the reception desk of the insurance company lip synching to Beatles songs which were popular when her mother wasn't even a gleam in the eye of her grandmother.  I borrowed the line and put it into a book I was writing at the time.  I also found out that the life insurance company I had never heard about before was under the corporate umbrella of a larger company which seemed to specialize in recruiting agents for other life insurance companies I had never heard of before.

The parent company actually sent me more, similarly worded letters from some of those other unheard of companies for at least a month and a half afterwards.  I would almost term it as persistence of advertising.  It seems to happen a lot on the web, especially when the web is being used as a form of recreation.

The other half and I have a teenager in the house who is about to graduate from High School.  Something the boy needs is transportation so that he can get a job and/or the Junior College less than 5 miles down the road.  I spent some time on a website (Cars.com) to see what was available at a moderate price (less than $2,000) to get him back and forth.  The day after I made my initial search, I started seeing advertisements from that website while I was on Facebook or getting roundly beaten on Words With Friends, as well as on a few other places where I would not have thought of seeing such well-placed ads.

Now, I'm not ignorant as to how those ads got there, nor am I going to begrudge Facebook or Words... or Yahoo their revenue for providing my entertainment.  In fact, I find it somewhat amusing.  We ended up retiring the other half's car, gave it a mechanical going over and passing it on to the teenager, doing so after finding a sweetheart deal from a local dealer - and I'll be darned if ads for similar cars didn't start showing up on my recreational pages almost immediately.  Same goes for a pedal-powered piece of machinery I'm contemplating purchasing to add to the fleet... and of course the manufacturer of the computer I'm using wanted me to update almost from the moment I put the thing into use more than three years ago.

Oh well... people gotta live, somehow.

On the other hand, I may just find the pervasiveness useful to my own evil plans some day.  And no, that does not include my cold calling you to sell you life insurance.  Besides, I'm getting ads from some fellow who's telling me how to avoid cold calling because cold calling sucks.

Be Seeing You!

bdharrell  

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